{"product_id":"local-cap","title":"Local Cap","description":"\u003cp class=\"p\"\u003e\u003cspan\u003eThe \u003c\/span\u003e\u003cb\u003e\u003cspan class=\"15\"\u003eLocal Cap\u003c\/span\u003e\u003c\/b\u003e\u003cspan\u003e centers on the idea of local identity within Chinese-language culture. The front features the three Chinese characters \u003c\/span\u003e\u003cb\u003e\u003cspan class=\"15\"\u003e\u003cspan style=\"font-family: 宋体;\"\u003e“本地人,” meaning “local,”\u003c\/span\u003e\u003c\/span\u003e\u003c\/b\u003e\u003cspan\u003e rendered in high-density 3D embroidery and paired with the English phrase \u003c\/span\u003e\u003cb\u003e\u003cspan class=\"15\"\u003e\u003cspan style=\"font-family: 宋体;\"\u003e“Not chill why did.”\u003c\/span\u003e\u003c\/span\u003e\u003c\/b\u003e\u003cspan\u003e The phrase phonetically imitates the Chinese expression \u003c\/span\u003e\u003cb\u003e\u003cspan class=\"15\"\u003e\u003cspan style=\"font-family: 宋体;\"\u003e“不是臭外地的,”\u003c\/span\u003e\u003c\/span\u003e\u003c\/b\u003e\u003cspan\u003e roughly meaning \u003c\/span\u003e\u003cb\u003e\u003cspan class=\"15\"\u003e\u003cspan style=\"font-family: 宋体;\"\u003e“not one of those damn outsiders.”\u003c\/span\u003e\u003c\/span\u003e\u003c\/b\u003e\u003cspan\u003e The wordplay only becomes apparent when the English is read aloud, creating a cross-language phonetic joke.\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p\"\u003e \u003c\/p\u003e\n\u003cp class=\"p\"\u003e\u003cspan\u003eIn Chinese slang, \u003c\/span\u003e\u003cb\u003e\u003cspan class=\"15\"\u003e\u003cspan style=\"font-family: 宋体;\"\u003e“臭外地的”\u003c\/span\u003e\u003c\/span\u003e\u003c\/b\u003e\u003cspan\u003e is a deliberately insulting expression used to distinguish outsiders from local residents. The design dismantles this exclusionary phrase and reconstructs it through intentionally awkward, nonsensical English. A serious question of regional identity is transformed into self-mocking street humor. The wearer can declare themselves a “local” while simultaneously satirizing people’s fixation on birthplace, belonging, and regional superiority.\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p\"\u003e \u003c\/p\u003e\n\u003cp class=\"p\"\u003e\u003cspan\u003eThe black cap is contrasted with vivid orange embroidery for strong visibility and graphic impact. An UnDeR20 logo appears on the side, while small embroidered details at the back extend the design’s playful tone. Built on a classic baseball-cap silhouette, the piece combines Chinese slang, deliberately broken English, and streetwear into a language-based design that only fully reveals itself when spoken aloud.\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"UnDeR20","offers":[{"title":"Default Title","offer_id":55576110006577,"sku":"0330-0406-0147","price":99.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0733\/2560\/9265\/files\/1__14.png?v=1785689774","url":"https:\/\/under20.com\/products\/local-cap","provider":"UnDeR20 Online Store","version":"1.0","type":"link"}